Kickstart 2025: Simple marketing steps to update your business and boost sales

The new year is here, and it’s the perfect time to set your business up for success. Whether you’re running a thriving online shop or a local brick-and-mortar, this is your moment to elevate your marketing game. Ready to hit the ground running? Let’s dive into some powerful, action-packed marketing moves to start your year strong and attract more customers.

1. Update your Google My Business profile

Your Google My Business (GMB) profile is often the first place customers find you online. Make sure it’s fresh, accurate, and ready to impress!

Why it matters:
Nothing frustrates potential customers more than outdated hours, wrong phone numbers, or old menu details. It’s a quick way to lose trust—and business! For online businesses, it’s equally important to keep contact info and product details up to date so your customers always know what to expect.

Action steps:
Double-check everything—business hours, phone number, website link, and address. If there are any changes to your services or offerings, reflect them here. Bonus points for adding photos and engaging with reviews!

2. Review your website & ensure everything is current

Your website should be your business’s online storefront—so make sure it’s looking sharp!

Why it matters:
Outdated hours or wrong product details can shake customer confidence. Whether you're in person or online, keeping your website fresh with accurate info ensures customers know exactly what you’re about.

Action steps:
Check your business hours, services, and offerings for accuracy. Make sure links are working, seasonal images are updated, and promotions are clearly visible. If you’ve introduced new products, services, or events, make sure they’re easy to find!

3. Prepare for social media engagement

Social media is where your community hangs out—so make sure you’re showing up!

Why it matters:
For in-person businesses, social media gives you a chance to share exciting new offerings, events, and behind-the-scenes moments. For online businesses, it’s an amazing tool to promote new launches and build brand awareness. Regular engagement = a loyal, excited following.

Action steps:
Map out your content strategy for the year. Create a mix of promotional posts, customer stories, and sneak peeks. Schedule posts, engage with followers, and use hashtags that’ll expand your reach!

4. Set clear marketing goals

When you know exactly where you’re headed, the journey becomes a lot easier.

Why it matters:
Setting clear goals helps keep you on track and gives you a way to measure success. Whether it’s driving foot traffic with in-store events or increasing website conversions, having a step-by-step roadmap ensures you’re always moving forward.

Action steps:
Define measurable goals for your business. Think specific—like increasing social media followers by 500 or boosting sales by 15%. Write down those goals and start working toward them with purpose!

5. Start email marketing campaigns

Email marketing is still one of the most powerful ways to connect with customers—and drive sales!

Why it matters:
Whether you’re online or in person, email marketing allows you to reach your audience directly with offers, updates, and promotions. It’s how you stay top of mind and build customer loyalty.

Action steps:
Start building your email list now. Offer a welcome email and send regular, engaging content that adds value (no spamming!). Keep your subscribers excited to hear from you!

6. Create new marketing assets with updated information

Refresh your marketing materials to make sure everything matches your current vibe and has the most up-to-date information!

Why it matters:
Outdated flyers, ads, or social media posts can confuse your audience. By updating your marketing assets with the latest info, you ensure consistency across the board—and show your customers you’re up-to-date, reliable, and on top of your game!

Action steps:
Review your marketing assets—whether they’re digital ads, social profiles, email templates, or brochures—and make sure everything reflects your current offerings. Update images, promotions, and content to keep things fresh and exciting!

Wrapping up

Taking these simple steps now will have a huge impact on your visibility and customer engagement. A little effort today means big rewards tomorrow!

Need help getting your marketing strategy dialed in for 2025? Let’s chat—I’d love to help you create a plan that works for YOU.